I’m a brand strategist advising the world’s leading classical musicians and performing arts institutions.
45M+ Webcast Views
300M+ Social Impressions
GRAMMY-Winning Campaigns
In Classical Music Since 2010
45M+ Webcast Views 300M+ Social Impressions GRAMMY-Winning Campaigns In Classical Music Since 2010
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Gold Sound Media
The brand strategy consultancy I founded in 2019, advising classical musicians and performing arts institutions. Our work is built on the proprietary GOLD Framework and delivered through video-first content strategy and media relations. Our work has powered GRAMMY wins, 45+ million webcast views for the Van Cliburn International Piano Competition, and career-defining moments for artists worldwide.
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Classical Post
The video podcast I created on how classical musicians build careers, in the artists’ own words. Over 150 episodes featuring artists like Hilary Hahn, Klaus Mäkelä, the Danish String Quartet, and Anna Clyne. Classical Post has reached more than 250,000 people since 2018 and functions as both a publishing platform and a living demonstration of the content strategy I deploy for clients.
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Museum of Contemporary Art Connecticut
I serve on the board of the Museum of Contemporary Art Connecticut and chair the performing arts advisory committee, which programs world-class classical and jazz concerts — including Jazz at Lincoln Center artists — and commissions new works. Past commissions include composers Timo Andres and Lowell Liebermann.
“Mr. Eifert…owns Gold Sound Media, a marketing company, and Classical Post, a publishing platform, both focusing on classical music.”
— The New York Times