I build visibility systems for the world’s leading classical musicians and performing arts organizations.
45M+ Webcast Views
300M+ Social Impressions
GRAMMY-Winning Campaigns
15 Years in Classical Music
45M+ Webcast Views 300M+ Social Impressions GRAMMY-Winning Campaigns 15 Years in Classical Music
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Gold Sound Media
The brand strategy and marketing consultancy I founded in 2019. We architect visibility for classical musicians and performing arts organizations through video-first content strategy, media relations, and the proprietary GOLD Framework. Our work has powered GRAMMY wins, 45+ million webcast views for the Van Cliburn International Piano Competition, and career-defining moments for artists worldwide.
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Classical Post
The media property I created to tell the stories of exceptional musicians in their own voices. Over 150 episodes featuring artists like Hilary Hahn, Klaus Mäkelä, the Danish String Quartet, and Anna Clyne. Classical Post has reached more than 250,000 people since 2018 and functions as both a publishing platform and a living demonstration of the content strategy I deploy for clients.
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Museum of Contemporary Art Connecticut
I serve on the board of the Museum of Contemporary Art Connecticut and chair the performing arts advisory committee, which programs world-class classical and jazz concerts — including Jazz at Lincoln Center artists — and commissions new works. Past commissions include composers Timo Andres and Lowell Liebermann.
“Mr. Eifert…owns Gold Sound Media, a marketing company, and Classical Post, a publishing platform, both focusing on classical music.”
— The New York Times