Jonathan Eifert, Founder

Trained as a classical pianist, Jonathan realized early in his career he was passionate about the business of music, rather than making music professionally. He moved to London to study arts management and after a series of successful encounters, returned to the U.S. to build his PR firm.

People in the music industry started hearing about his work and innovative approach to PR. Word travelled fast and projects began. Work commenced at his kitchen table in Philadelphia, but quickly grew as most startup cultures.

Fast forward seven years, Jonathan is now founder of Jonathan Eifert Public Relations based in New York City, comprising of independent contractors to deliver exceptional client work. As needed, he provides on-site client visits around the United States, but most projects are maintained remotely through a strong infrastructure of digital platforms and global contacts.

Over the years he has enjoyed providing marketing, communications, and PR support for the Cleveland International Piano Competition, Portland Piano International, Allentown Symphony Orchestra, Oregon Bach Festival, Golandsky Institute at Princeton UniversityPhiladelphia Young Pianists' Academy, and Pianofest in the Hamptons.

Jonathan previously worked at IMG Artists (London) and Astral (Philadelphia). He is an associate member of the Grammy Recording Academy and regular contributor to

Jonathan completed his Master of Arts degree in cultural policy and management (arts administration) from City, University of London—specializing in classical artists’ brands and their development. He holds his Bachelor of Music degree from Cairn University.

Jonathan is a board member of Living the Classical Life and member of Astral's Institutional Advancement Committee.

When not building the firm, Jonathan is passionate about coastal living in the Hamptons and New England, savoring the finer things on the East Coast. Follow him on Instagram for weekend gallivanting!

The Team

Jonathan Eifert Public Relations is comprised of highly-skilled independent contractors to assist in managing clients' specific marketing needs.

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Bethany R. McKay

Account Manager / Copywriter

Bethany R. McKay is a skilled editor and writer, having worked for the past decade in the publishing industry. She has worked primarily in newspapers throughout Pennsylvania, including the Lewistown Sentinel and the York Daily Record/Sunday News. She has earned an Honorable Mention for Feature Story Division 2 at the 2013 Keystone Press Awards.

She joined the Jonathan Eifert Public Relations team in 2018 as an account manager and copywriter, and creates social media content, press releases, and articles, as well as helping with other client content coordination.

Her work experience also has taught her to be diligent, organized, quick, and thorough. The ongoing industry changes have also instilled a flexibility and ease of learning new things. She has a knack for grammar and punctuation, and as an editor, she respects a writer's voice, as it is unique to each person.

Bethany has two Bachelor’s of Arts degrees in journalism and international studies from Penn State University, University Park, PA. While studying at Penn State, she worked at The Daily Collegian, the independent, student-run newspaper. She also worked for the College of Agricultural Sciences for its informational services department as an editorial assistant and writer. While studying abroad in Milan, Italy, she worked for Easy Milano as an editorial intern.

More recently she has worked in the publishing industry, working on textbooks, governmental reports, educational tools, cookbooks, and self-help and law books for Progressive Publishing Services. She also has been a writer and editor for a number of companies, including The YGS Group, Wolters Kluwer, and the Central Penn Business Journal.

Diana Blasdel

Diana Blasdel

Account Manager

Diana serves as an account manager for clients, working to fulfill their unique and changing needs as artists and arts organizations. This has included copywriting, enhancing social media presence, website adjustments, e-commerce, fan-building, audience development, newsletter design, and media relations.

She brings a breadth of knowledge and experience to her work with the firm including strategic planning, development, fundraising, and non-profit management with arts organizations including the Curtis Institute of Music, Boyer College of Music and Dance, Tyler School of Art, and the Walnut Street Theatre. Diana earned a Bachelor of Fine Arts from Tyler School of Art in Glassblowing and Art History, complimented by a Master of Science in Arts Administration from Drexel University.

Currently, Diana lives in New York with her beautifully talented husband Miguel Jarquin-Moreland, and their one-year-old.

Follow @jonathaneifert on Twitter for business updates and PR tips.


Working with Jonathan during my time at the Cleveland International Piano Competition was transformative for the organization. Jonathan brought a fresh perspective, great energy, and a willingness to go above and beyond to achieve our goal of broadening the reach of the CIPC brand. Thank you, Jonathan, for your amazing work!
— Pierre van der Westhuizen, Director, Gilmore Keyboard Festival
Working with Jonathan Eifert is truly a joy. He understands the social media world (so I don’t have to!) while being a master at more traditional public relations skills. Within just our first year working together, Jonathan increased our organization’s visibility - setting up our first international press coverage! He is a master at creating the perfect tone in all modes of communication. We rely on him for his intelligence, connections and work ethic. We have never been disappointed.
— Ellen Bergstone Wasil, Executive Director, Portland Piano International
It’s been my great pleasure to work with Jonathan in his role of Marketing and Public Relations for Pianofest in the Hamptons. Jonathan has brought amazing energy, insight and real creative pizazz to his work in publicizing our mission. He is an excellent person and great to work with.
— Paul Schenly, Director, Pianofest in the Hamptons
I fully recommend Jonathan Eifert to your organization/company without reservation. He worked with the Golandsky Institute over the past five years developing new ways to creatively engage a global community of pianists.

Two important contributions from Jonathan was our streaming service (Golandsky Streaming), which provides online piano instruction resources to thousands of people around the world. He spearheaded and managed this project from start to finish. Secondly, Jonathan was influential in growing attendance by 34% at our Summer Symposium at Princeton University. This was a huge undertaking as people fly in from all over the world to learn.

Through his skills in marketing, PR, communications, and management the Institute achieved these highlights for which we are grateful.
— Edna Golandsky, Founder and Artistic Director, The Golandsky Institute
Jonathan’s thorough grasp of social media and his insightful, thorough observations have been extremely helpful in establishing my social media platform. He is highly professional and I couldn’t recommend him more strongly for an artist seeking a bounce in their PR presence.
— Michael Fabiano, Tenor
Jonathan is an extremely competent, intelligent, talented, honest, responsible, reliable, and dedicated individual. We had the pleasure of working with Jonathan at Astral Artists for a full year…I recommend Jonathan Eifert highly…
— Vera Wilson, Founder & President, Astral Artists
I have been working with Jonathan Eifert for the past 18 months. He has given me so many creative ideas in building my performing career and my festival (PYPA Piano Festival) in innovative and effective publicity. Jonathan is very responsive and always has his clients’ needs in mind. If you are looking for a great publicist for your business or someone to give some boost to your performing career, I highly recommend that you reach out to Jonathan Eifert.
— Ching-Yun Hu, Concert Pianist and Founder, PYPA (Philadelphia Young Pianists' Academy)
Jonathan Eifert brings a wide array of in-depth experience and personal magnetism to his very successful PR concepts. With a piano performance degree and experience with IMG in London, he now combines the sensitivity of a performer with the experience of the industry, and creativity catered to the individual. I personally saw my entire career and public image transformed with his work.
— Zsolt Bognár, Host, Living the Classical Life
Jonathan Eifert has a vision and he gets results. His execution is direct and efficient. He is flexible and adapts the game plan if needed. My orchestral premiere of ROSCOE starring Deborah Voigt with the Albany Symphony would not have been nearly as big a success without Jonathan!
— Evan Mack, Composer
Jonathan is an extremely intelligent, innovative and hardworking Executive Director and Public Relations Specialist. He has a great way with all types of people and will go the extra mile to make a client happy. He is a rare find in the Arts Administration world in addition to having remarkable people skills.
— Robert Durso, Co-Founder, The Golandsky Institute
I give Jonathan Eifert the highest recommendation. He is high energy, effective, personable, and totally reliable. His outlook on life is to see barriers as mere challenges along the path to accomplishment. He is devoted to the arts and is a loyal and trustworthy employee and colleague.
— Bonnie Slobodien, Director of Education, Astral Artists

Read complete list of endorsements.