Approach to PR
Communication platforms have shifted drastically since the early 2000s. Traditional public relations are very different today than before the dawn of the 21st century. Landing coverage (features, interviews, news pieces, etc.) in the press is still very critical to building brands, but it is not the only way to shape perception and broadly disseminate information.
Because of social media and digital technology, an artist or organization can communicate directly to fans without newspapers, magazines, and radio/TV running stories about their work. This “new media” spreads information instantly and directly, yet controlled by the artist/organization, rather than by “traditional media.” Through the use of platforms such as Facebook, Twitter, Instagram, YouTube, websites, and email, a brand can significantly impact the public and craft the image they desire.
Traditional media and new media should not be exclusive, however, but function as part of a marketing ecosystem—mere parts that contribute and add value to the totality of the artist or organization’s brand.
Jonathan Eifert Public Relations offers services to arts organizations and classical musicians by synchronizing this marketing ecosystem, fusing traditional and new media public relation strategies together to effectively build a brand. The firm specializes in building social equity (brand image) by developing compelling content strategy on multiple platforms.
Jonathan Eifert, Founder
Jonathan Eifert represents a select group of artists and nonprofits seeking to build their social equity (brand image) through the fusion of traditional and new media. He specializes in concert promotion, social media management, press relations, and brand partnerships. Project highlights have included bolstering the social media platforms of star tenor Michael Fabiano through strategic content, generating key press placement for the Cleveland International Piano Competition, managing the Golandsky Institute's Summer Symposium at Princeton University, and rebranding the film series Living the Classical Life.
Jonathan Eifert previously worked at IMG Artists (London) and Astral (Philadelphia). He now serves clients throughout the U.S. as the founder of Jonathan Eifert Public Relations. He is an associate member of the Grammy Recording Academy and regular contributor to ArtsHacker.com.
While living in London, Jonathan completed his Master of Arts degree in cultural policy and management (arts administration) from City, University of London—specializing in classical artists’ brands and their development. He holds additional degrees in piano (Bachelor of Music) and biblical studies (Bachelor of Science) from Cairn University.
Jonathan Eifert Public Relations is comprised of dynamic and skilled independent contractors to assist in managing clients' specific communications and marketing needs at a fraction of the cost it would take to hire full or part time employees.
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