Building the social equity of classical musicians

Jonathan Eifert builds the social equity of arts organizations and classical musicians through innovative public relations. Pursuing a contemporary foray into the merging world of marketing and PR, Jonathan implements bespoke, result-focused strategies.

He specializes in brokering strategic partnerships and managing projects with internal/external teams, while thriving in high-pressured environments. Jonathan collaborates with a fully stocked arsenal of professionals who help actualize clients’ dreams. As publicist, Jonathan ensures a big vision is cast and secured. He derives deep satisfaction in giving artists and nonprofits a presence in today’s ever-changing world through marketing/PR idea creation, incubation, and scalability.

Jonathan previously worked at IMG Artists (London) and Astral Artists (Philadelphia). He now serves clients primarily in New York, Philadelphia, and Cleveland. He is an associate member of the Grammy Recording Academy and regular contributor to

While living in London, Jonathan completed his Master of Arts degree in cultural policy and management (arts administration) from City University London—specializing in classical artists’ brands and their development. He holds additional degrees in piano (Bachelor of Music) and biblical studies (Bachelor of Science) from Cairn University.

For more in-depth professional detail, please visit his LinkedIn profile. Follow him on Twitter.


Promoted concerts at Carnegie Hall, McCarter Theatre, and Princeton University.

Received press coverage in The New York Times, The Philadelphia Inquirer, International Piano, Fanfare, Clavier Companion, Slipped Disc, and on WWFM Princeton.

Rebranded the interview film series, Living the Classical Life, into a thriving and sought-after show featuring Joshua Bell, Yuja Wang, Daniil Trifonov, among many others.

Brokered a global media partnership with Rhinegold Publishing in London and Living the Classical Life in New York.

Launched two critically acclaimed albums: Caroline Oltmanns’ Venezia e Napoli and Zsolt Bognár’s Franz & Franz.

Conceived and implemented a digital subscription streaming service for the Golandsky Institute’s educational video catalogue. 

Project-spearheaded the redesign and launch of the Golandsky Institute's new website.