Approach to PR

Communication platforms have shifted drastically since the early 2000s. Traditional public relations are very different today than before the dawn of the 21st century. Landing coverage (features, interviews, news pieces, etc.) in the press is still very critical to building brands, but it is not the only way to shape perception and broadly disseminate information.

Because of social media and digital technology, an artist or organization can communicate directly to fans without newspapers, magazines, and radio/TV running stories about their work. This “new media” spreads information instantly and directly, yet controlled by the artist/organization, rather than by “traditional media.” Through the use of platforms such as Facebook, Twitter, Instagram, YouTube, websites, and email, a brand can significantly impact the public and craft the image they desire.

Traditional media and new media should not be exclusive, however, but function as part of a marketing ecosystem—mere parts that contribute and add value to the totality of the artist or organization’s brand.

Jonathan Eifert Public Relations offers services to arts organizations and classical musicians by synchronizing this marketing ecosystem, fusing traditional and new media public relation strategies together to effectively build a brand. The firm specializes in building social equity (brand image) by developing compelling content strategy on multiple platforms. 

About the firm

Jonathan Eifert Public Relations executes strategic public relations and marketing/communications for classical music clientele throughout the U. S., U. K., and Europe. The firm has promoted high-profile concerts, events, and albums at Carnegie Hall, Kimmel Center, Severance Hall, Cleveland Museum of Art, Feinstein’s/54 Below, Miller Symphony Hall, Portland State University, McCarter Theatre, and Princeton University.

Press coverage includes: The New York Times, The Wall Street Journal, The Philadelphia Inquirer, The Washington Post, Huffington Post, International Piano, Classical Music, Pianist, Clavier Companion, San Francisco Examiner, Performance Today, Opera News, Opera Now, and medici.tv among other outlets. 

The end goal for clients? An elevated brand leads to more money in your pocket.

Jonathan Eifert, Founder

Jonathan Eifert represents a select group of artists and nonprofits seeking to build their brand image through the fusion of traditional and new media. He specializes in promoting high-profile events and concerts through social media, traditional press, and email marketing. Project highlights have included bolstering the social media platforms of star tenor Michael Fabiano through strategic content, generating key press placement for the Cleveland International Piano Competition, managing the Golandsky Institute's Summer Symposium at Princeton University, and rebranding the film series Living the Classical Life.

Jonathan Eifert previously worked at IMG Artists (London) and Astral (Philadelphia). He now serves clients throughout the U.S. as the founder of Jonathan Eifert Public Relations. He is an associate member of the Grammy Recording Academy and regular contributor to ArtsHacker.com.

While living in London, Jonathan completed his Master of Arts degree in cultural policy and management (arts administration) from City, University of London—specializing in classical artists’ brands and their development. He holds a degree in piano (Bachelor of Music) from Cairn University.

For more in-depth professional detail, please visit his LinkedIn profile. Follow him on Twitter.

The Team

Jonathan Eifert Public Relations is comprised of dynamic and skilled independent contractors to assist in managing clients' specific communications and marketing needs at a fraction of the cost it would take to hire full or part time employees.

 Jonathan Eifert, New York

Jonathan Eifert, New York


Jonathan’s thorough grasp of social media and his insightful, thorough observations have been extremely helpful in establishing my social media platform. He is highly professional and I couldn’t recommend him more strongly for an artist seeking a bounce in their PR presence.
— Michael Fabiano, Tenor
Jonathan Eifert brings a wide array of in-depth experience and personal magnetism to his very successful PR concepts. With a piano performance degree and experience with IMG in London, he now combines the sensitivity of a performer with the experience of the industry, and creativity catered to the individual. I personally saw my entire career and public image transformed with his work.
— Zsolt Bognár, Host, Living the Classical Life
Jonathan Eifert has a vision and he gets results. His execution is direct and efficient. He is flexible and adapts the game plan if needed. My orchestral premiere of ROSCOE starring Deborah Voigt with the Albany Symphony would not have been nearly as big a success without Jonathan!
— Evan Mack, Composer
Jonathan is an extremely intelligent, innovative and hardworking Executive Director and Public Relations Specialist. He has a great way with all types of people and will go the extra mile to make a client happy. He is a rare find in the Arts Administration world in addition to having remarkable people skills.
— Robert Durso, Co-Founder, The Golandsky Institute
I give Jonathan Eifert the highest recommendation. He is high energy, effective, personable, and totally reliable. His outlook on life is to see barriers as mere challenges along the path to accomplishment. He is devoted to the arts and is a loyal and trustworthy employee and colleague.
— Bonnie Slobodien, Director of Education, Astral Artists

Read complete list of endorsements.