If you work for a small organization, here is an easy method to build up your website traffic. Using my preferred term, it’s an opportunity for you to build brand dimension—easily creating compelling content and getting eyeballs on your activity.Read More
Traditional press coverage has become rare, highly prized, and very expensive. To cut through the extraneous information sent to journalists, artists need to hire PR experts to land them coverage. However, even then, it doesn’t guarantee press placement.
To make matters worse, the ratio between media outlets-(that cover the arts)-to-artists is entirely disproportional. Media corporations’ priorities keep shifting away from the arts. Artists are left to suffer from media promotion in the “traditional” sense of ink-on-page or pixels-on-screen due to these cuts.
Is there an alternative to this predicament?
Fortunately, an artist can invest resources in another endeavor that sees measurable career growth instead of pursuing the traditional media stamp of approval.Read More
Since its launch in December 2014, ArtsHacker.com continues to be a valuable resource for arts managers worldwide. Arts consultant Drew McManus is the brains behind this endeavor that provides “practical tips, tricks, and pointers for getting things done as an arts manager.” I'm honored to be a contributor to the website! Check out the pieces I've written, including my new series on content marketing.Read More
The Golandsky Institute is the preeminent center for the teaching of the Taubman Approach. It has existed for 12 years based out of New York City. It presents workshops around the U.S. and in Canada. Its main event is the Summer Symposium at Princeton University every July. Both the workshops and Summer Symposium train pianists in the Taubman Approach, which helps prevent playing-related injury and often gets injured pianists back to playing again - pain free!Read More
The New York fashion label, NOT by Jenny Lai, has partnered with international Steinway artist Caroline Oltmanns for her upcoming concert tour to China in May 2015. The fashion label will allow Caroline to use numerous inventive pieces for concert performances and cocktail receptions in Shanghai and Beijing, among many other cities. Watch the fashion collab video here and stay tuned for the concert photos of Caroline wearing NOT fashion pieces. Also, be sure to subscribe to Caroline's new YouTube channel for exclusive content on her life as a concert pianist.Read More