I’ve talked with many people who often believe one of two extremes. 1) A publicist is very valuable to work with, but expensive. 2) A publicist rarely accomplishes anything notable and is a big money pit.
What if there was a publicist that didn’t cost an arm and a leg, and accomplished something valuable that pushes your organization forward?
Here are three things to do when you hire a PR firm or publicist to handle your organization’s image.Read More