The classical music industry is filled with musicians trying to breakthrough the riff-raff and become professionals, making a full-time living off of their art. Whether this is performing full-time or a mix between teaching/performing, the market is tough to crack. Many will say it's oversaturated. So how do you stand out as a classical musician today?Read More
If you are an artist and want to get noticed, follow these steps. In today’s cluttered digital space, it’s imperative for an artist to pump images, videos, and text out in a kaleidoscope of ways that tap into the zeitgeist of their target market.Read More
To enlarge a fan base and keep them interested, the artist needs to regularly pump out content that aligns with their branded archetype—providing additional facets to who they are. After all, the core of branding is distinguishing one from the masses—creating visual, aural, and emotional identity.Read More
If you work for a small organization, here is an easy method to build up your website traffic. Using my preferred term, it’s an opportunity for you to build brand dimension—easily creating compelling content and getting eyeballs on your activity.Read More
Traditional press coverage has become rare, highly prized, and very expensive. To cut through the extraneous information sent to journalists, artists need to hire PR experts to land them coverage. However, even then, it doesn’t guarantee press placement.
To make matters worse, the ratio between media outlets-(that cover the arts)-to-artists is entirely disproportional. Media corporations’ priorities keep shifting away from the arts. Artists are left to suffer from media promotion in the “traditional” sense of ink-on-page or pixels-on-screen due to these cuts.
Is there an alternative to this predicament?
Fortunately, an artist can invest resources in another endeavor that sees measurable career growth instead of pursuing the traditional media stamp of approval.Read More