How do you take massive action (as Tony Robins famously declares) to execute and contain the essential work, but build time to grow professionally that takes you to the next level. I’ve found three simple strategies (deep work, batch work, Pareto Principle) and three tech platforms (Omni Focus, Evernote, Upwork) that have exponentially transformed how I manage my work week.Read More
The classical music industry is filled with musicians trying to breakthrough the riff-raff and become professionals, making a full-time living off of their art. Whether this is performing full-time or a mix between teaching/performing, the market is tough to crack. Many will say it's oversaturated. So how do you stand out as a classical musician today?Read More
I’ve talked with many people who often believe one of two extremes. 1) A publicist is very valuable to work with, but expensive. 2) A publicist rarely accomplishes anything notable and is a big money pit.
What if there was a publicist that didn’t cost an arm and a leg, and accomplished something valuable that pushes your organization forward?
Here are three things to do when you hire a PR firm or publicist to handle your organization’s image.Read More
If you work in the music business, you probably have thought about hiring a music PR person many times. You want to grow your brand, sell more tickets, get more views, grow your social media following, etc. It doesn’t matter what you’re trying to accomplish, the point is you want more people to care about you/your project.Read More
It’s hard to justify spending thousands of dollars on a service you can’t tangibly touch. You might be able to see the effect translate to beautiful things and experiences in your life, but can’t draw a direct connection. This is the problem of PR. It’s one of the most valuable services you can pursue for yourself, your company, your products, yet it’s often moved to the backseat due to prohibitive costs and low priority. I want to counter that thinking. You will have a higher return-on-investment in your organization, company, or your professional life when you hire a publicist.Read More
If you are an artist and want to get noticed, follow these steps. In today’s cluttered digital space, it’s imperative for an artist to pump images, videos, and text out in a kaleidoscope of ways that tap into the zeitgeist of their target market.Read More
Since its launch in December 2014, ArtsHacker.com continues to be a valuable resource for arts managers worldwide. Arts consultant Drew McManus is the brains behind this endeavor that provides “practical tips, tricks, and pointers for getting things done as an arts manager.” I'm honored to be a contributor to the website! Check out the pieces I've written, including my new series on content marketing.Read More