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NOT by Jenny Lai

Fashion Collaboration - NOT by Jenny Lai

Jonathan Eifert April 9, 2015

The New York fashion label, NOT by Jenny Lai, has partnered with international Steinway artist Caroline Oltmanns for her upcoming concert tour to China in May 2015. The fashion label will allow Caroline to use numerous inventive pieces for concert performances and cocktail receptions in Shanghai and Beijing, among many other cities. Watch the fashion collab video here and stay tuned for the concert photos of Caroline wearing NOT fashion pieces. Also, be sure to subscribe to Caroline's new YouTube channel for exclusive content on her life as a concert pianist.

Based in New York City, NOT is a womenswear brand for the actively curious. The brand is inspired by all the ways we communicate expressively without words, namely through music and movement. Chinese-American designer Jenny Laigrew up playing music, dancing, and acting. Believing dressing to be another type of “performance”, she experiments with the physical processes of getting in and out of clothing in order to make dressing a surprising, playful, and transformative experience within itself. NOT produces ready-to-wear collections in limited edition, custom performance-wear for musicians and dancers, and collaborative projects around the world as a mobile studio. notaligne.com

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Jonathan Eifert

Public Relations

New York City classical music PR firm promoting classical musicians and performing arts organizations specializing in publicity, music marketing, PR consulting, public relations, and social media.

Jonathan Eifert Public Relations | , New York, NY, USA

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