Archetypes are the foundational piece to communication—how you position yourself in the public’s eye. However, many do not know why they are so important, how to use them, or even what they really are. In this video, I give a brief overview of archetypes and how you can best use yours to grow your presence and business.Read More
How do you take massive action (as Tony Robins famously declares) to execute and contain the essential work, but build time to grow professionally that takes you to the next level. I’ve found three simple strategies (deep work, batch work, Pareto Principle) and three tech platforms (Omni Focus, Evernote, Upwork) that have exponentially transformed how I manage my work week.Read More
The classical music industry is filled with musicians trying to breakthrough the riff-raff and become professionals, making a full-time living off of their art. Whether this is performing full-time or a mix between teaching/performing, the market is tough to crack. Many will say it's oversaturated. So how do you stand out as a classical musician today?Read More
I’ve talked with many people who often believe one of two extremes. 1) A publicist is very valuable to work with, but expensive. 2) A publicist rarely accomplishes anything notable and is a big money pit.
What if there was a publicist that didn’t cost an arm and a leg, and accomplished something valuable that pushes your organization forward?
Here are three things to do when you hire a PR firm or publicist to handle your organization’s image.Read More
If you work in the music business, you probably have thought about hiring a music PR person many times. You want to grow your brand, sell more tickets, get more views, grow your social media following, etc. It doesn’t matter what you’re trying to accomplish, the point is you want more people to care about you/your project.Read More
I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using influencer marketing? Most of these managers were aged between late-millennial to Gen-X. None of them had seen this type of thing being done—not even at top presenters such as the major orchestras and opera houses.Read More
It’s hard to justify spending thousands of dollars on a service you can’t tangibly touch. You might be able to see the effect translate to beautiful things and experiences in your life, but can’t draw a direct connection. This is the problem of PR. It’s one of the most valuable services you can pursue for yourself, your company, your products, yet it’s often moved to the backseat due to prohibitive costs and low priority. I want to counter that thinking. You will have a higher return-on-investment in your organization, company, or your professional life when you hire a publicist.Read More
If you are an artist and want to get noticed, follow these steps. In today’s cluttered digital space, it’s imperative for an artist to pump images, videos, and text out in a kaleidoscope of ways that tap into the zeitgeist of their target market.Read More
There is a cheap, but effective trick with Facebook advertising: a little money goes a long way. Boosting individual posts can make the difference between content seen by few to seen by many. Here is a quick guide to promoting individual Facebook posts.Read More
To enlarge a fan base and keep them interested, the artist needs to regularly pump out content that aligns with their branded archetype—providing additional facets to who they are. After all, the core of branding is distinguishing one from the masses—creating visual, aural, and emotional identity.Read More