artist promotion plan

Many people think PR is elusive and doesn't yield results, but we're here to adamantly change that perspective through a system we've developed just for artists. It's grounded in our work for organizations that present classical music concerts and our direct work with musicians.

PR takes time. It's certainly a journey of careful planning and execution. We'll guide you through every step. As many artists are uncertain about what to expect from PR, we want to dispel this through outlining our 12-month Artist Promotion Plan below. But first, here’s why you should hire us.

Why hire us?

WHY HIRE US?

We work on the presenter and artist sides of the classical music industry. We know what presenters look for in hiring artists and we're here to implement strategic services to build your reputation so others will celebrate you through more engagements and more opportunities leading you to command higher fees.

Our model is key. We synchronize all facets of your communications through branded content strategies that exponentially grow your fan following and elevate your career.

We offer premium services at almost 2/3 less than most PR firms. As a startup culture, our overhead costs are lower than traditional firms and rather than pocketing the profit, we pass the savings on to our clients through a reduced monthly rate.


The plan

Month 1

+ Brand Strategy

Establish brand archetype, positioning, and communications strategy.

Generate a master plan for weekly-to-monthly content that is disbursed on social media, email blasts, and website.

Month 2

+ Develop Content

Jumpstart brand image using strategic branded content on all your owned digital platforms: website, social media, and email.

+ Synchronize Content

Launch social media and email content linked back to your website.

Month 3

+ Build Fan Following

Grow fan following exponentially on Instagram and Twitter without any paid promotion using clever techniques.

Implement paid promotion for Facebook fan page to increase following coupled with new branded content.

+ Develop Content

+ Synchronize Content

Month 4

+ Press Relations

Based on the previous three months of developing branded content and growing your following, we launch press campaigns in month four. We contact key press to boost your reputation—whether it’s for concerts, albums, or tours. Through strategic pitching, we land press coverage that provides additional credibility to your career.

+ Build Fan Following

+ Develop Content

+ Synchronize Content

Month 5

+ Campaign Implementation

Pump out synchronized campaigns through social media, email, and website to add brand dimension.

+ Press Relations

+ Build Fan Following

+ Develop Content

+ Synchronize Content

Month 6

+ Brand Partnerships & Special Projects

Reach out to potential companies or organizations that align with your brand to develop a mutually beneficial partnership that elevates both parties.

Focus on developing a special project such as a recording or collaboration with other key artists.

+ Campaign Implementation

+ Press Relations

+ Build Fan Following

+ Develop Content

+ Synchronize Content

Months 7 – 12 and Beyond

+ Campaign Implementation

+ Press Relations

+ Build Fan Following

+ Develop Content

+ Synchronize Content

+ Brand Partnerships & Special Projects


Artist Promotion Plan

Artist Promotion Plan

$1,100/month (for 12 months)

Trial Period

$3,300 (for 90 days)

Try our Artist Promotion Plan for 90 days and see if you love our PR services. If you decide to continue past 90 days, a one-year agreement is required.