About the Firm

Jonathan Eifert Public Relations executes marketing, communications, and PR support for classical music clientele throughout the United States. The New York-based firm has promoted high-profile celebrity concerts, music festivals, and music educational events at Carnegie Hall, Madison Square Garden, Kimmel Center, Severance Hall, Cleveland Museum of Art, Feinstein’s/54 Below, Miller Symphony Hall, Portland State University, McCarter Theatre, and Princeton University.

Noted highlights:

  • Press relations for Martha Argerich's first-ever performance at Severance Hall in Cleveland

  • Press relations for soprano Deborah Voigt's first time singing a new opera, Roscoe by Evan Mack, with the Albany Symphony

  • Content and branding strategy for the online hit show Living the Classical Life

  • Social media strategy for tenor Michael Fabiano

  • Consulting, social media, and press relations for the Cleveland International Piano Competition

  • PR and social media for soprano Larisa Martinez's debut at Madison Square Garden with Andrea Bocelli

  • Media partnership between medici.tv, The Cleveland Orchestra, and the Cleveland International Piano Competition

  • Partnerships with brands including GANT, Daniel Wellington, Captain Morgan Spiced Rum, Chappy, Nanette Lepore, Jeffrey Rüdes, Steinway & Sons, and Tesla.

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Jonathan Eifert, Founder

Trained as a classical pianist, Jonathan realized early in his career he preferred the business of music, rather than making music professionally. He moved to London to study arts management and after a series of successful encounters, returned to the U.S. to build his PR firm.

People in the industry started hearing about his work and innovative approach to PR.  Word travelled fast and projects began. Work started at his kitchen table in a leafy Philadelphia suburb.

Fast forward to the present day, Jonathan is based in New York City. As needed, he provides on-site client visits around the United States, but most projects are maintained remotely through a strong infrastructure of digital platforms and global contacts.

Over the years he has enjoyed providing marketing, communications, and PR support for the Cleveland International Piano Competition, Portland Piano International, Allentown Symphony Orchestra, Golandsky Institute at Princeton UniversityPhiladelphia Young Pianists' Academy, and Pianofest in the Hamptons.

Jonathan previously worked at IMG Artists (London) and Astral (Philadelphia). He now serves clients throughout the U.S. as the founder of Jonathan Eifert Public Relations. He is an associate member of the Grammy Recording Academy and regular contributor to ArtsHacker.com.

Jonathan completed his Master of Arts degree in cultural policy and management (arts administration) from City, University of London—specializing in classical artists’ brands and their development. He holds his Bachelor of Music degree from Cairn University.

Jonathan is a board member of Living the Classical Life and member of Astral's Institutional Advancement Committee. For more in-depth professional detail, please visit his LinkedIn profile. Follow him on Twitter.

The Team

Jonathan Eifert Public Relations is comprised of dynamic and skilled independent contractors to assist in managing clients' specific communications and marketing needs at a fraction of the cost it would take to hire full or part-time employees.

 Jonathan Eifert

Jonathan Eifert


I fully recommend Jonathan Eifert to your organization/company without reservation. He worked with the Golandsky Institute over the past five years developing new ways to creatively engage a global community of pianists.

Two important contributions from Jonathan was our streaming service (Golandsky Streaming), which provides online piano instruction resources to thousands of people around the world. He spearheaded and managed this project from start to finish. Secondly, Jonathan was influential in growing attendance by 34% at our Summer Symposium at Princeton University. This was a huge undertaking as people fly in from all over the world to learn.

Through his skills in marketing, PR, communications, and management the Institute achieved these highlights for which we are grateful.
— Edna Golandsky, Founder and Artistic Director, The Golandsky Institute
Jonathan’s thorough grasp of social media and his insightful, thorough observations have been extremely helpful in establishing my social media platform. He is highly professional and I couldn’t recommend him more strongly for an artist seeking a bounce in their PR presence.
— Michael Fabiano, Tenor
Jonathan Eifert brings a wide array of in-depth experience and personal magnetism to his very successful PR concepts. With a piano performance degree and experience with IMG in London, he now combines the sensitivity of a performer with the experience of the industry, and creativity catered to the individual. I personally saw my entire career and public image transformed with his work.
— Zsolt Bognár, Host, Living the Classical Life
Jonathan Eifert has a vision and he gets results. His execution is direct and efficient. He is flexible and adapts the game plan if needed. My orchestral premiere of ROSCOE starring Deborah Voigt with the Albany Symphony would not have been nearly as big a success without Jonathan!
— Evan Mack, Composer
Jonathan is an extremely intelligent, innovative and hardworking Executive Director and Public Relations Specialist. He has a great way with all types of people and will go the extra mile to make a client happy. He is a rare find in the Arts Administration world in addition to having remarkable people skills.
— Robert Durso, Co-Founder, The Golandsky Institute
I give Jonathan Eifert the highest recommendation. He is high energy, effective, personable, and totally reliable. His outlook on life is to see barriers as mere challenges along the path to accomplishment. He is devoted to the arts and is a loyal and trustworthy employee and colleague.
— Bonnie Slobodien, Director of Education, Astral Artists

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