Jonathan Eifert, Founder
Trained as a classical pianist, Jonathan realized early in his career he was passionate about the business of music, rather than making music professionally. He moved to London to study arts management and after a series of successful encounters, returned to the U.S. to build his PR firm.
People in the music industry started hearing about his work and innovative approach to PR. Word travelled fast and projects began. Work commenced at his kitchen table in Philadelphia, but quickly grew as most startup cultures.
Fast forward seven years, Jonathan is now founder of Jonathan Eifert Public Relations based in New York City, comprising of independent contractors to deliver exceptional client work. As needed, he provides on-site client visits around the United States, but most projects are maintained remotely through a strong infrastructure of digital platforms and global contacts.
Over the years he has enjoyed providing marketing, communications, and PR support for the Cleveland International Piano Competition, Portland Piano International, Allentown Symphony Orchestra, Oregon Bach Festival, Golandsky Institute at Princeton University, Philadelphia Young Pianists' Academy, and Pianofest in the Hamptons.
Jonathan completed his Master of Arts degree in cultural policy and management (arts administration) from City, University of London—specializing in classical artists’ brands and their development. He holds his Bachelor of Music degree from Cairn University.
When not building the firm, Jonathan is passionate about coastal living in the Hamptons and New England, savoring the finer things on the East Coast. Follow him on Instagram for weekend gallivanting!
Jonathan Eifert Public Relations is comprised of highly-skilled independent contractors to assist in managing clients' specific marketing needs.
Bethany R. McKay
Account Manager / Copywriter
Bethany R. McKay is a skilled editor and writer, having worked for the past decade in the publishing industry. She has worked primarily in newspapers throughout Pennsylvania, including the Lewistown Sentinel and the York Daily Record/Sunday News. She has earned an Honorable Mention for Feature Story Division 2 at the 2013 Keystone Press Awards.
She joined the Jonathan Eifert Public Relations team in 2018 as an account manager and copywriter, and creates social media content, press releases, and articles, as well as helping with other client content coordination.
Her work experience also has taught her to be diligent, organized, quick, and thorough. The ongoing industry changes have also instilled a flexibility and ease of learning new things. She has a knack for grammar and punctuation, and as an editor, she respects a writer's voice, as it is unique to each person.
Bethany has two Bachelor’s of Arts degrees in journalism and international studies from Penn State University, University Park, PA. While studying at Penn State, she worked at The Daily Collegian, the independent, student-run newspaper. She also worked for the College of Agricultural Sciences for its informational services department as an editorial assistant and writer. While studying abroad in Milan, Italy, she worked for Easy Milano as an editorial intern.
More recently she has worked in the publishing industry, working on textbooks, governmental reports, educational tools, cookbooks, and self-help and law books for Progressive Publishing Services. She also has been a writer and editor for a number of companies, including The YGS Group, Wolters Kluwer, and the Central Penn Business Journal.
Diana serves as an account manager for clients, working to fulfill their unique and changing needs as artists and arts organizations. This has included copywriting, enhancing social media presence, website adjustments, e-commerce, fan-building, audience development, newsletter design, and media relations.
She brings a breadth of knowledge and experience to her work with the firm including strategic planning, development, fundraising, and non-profit management with arts organizations including the Curtis Institute of Music, Boyer College of Music and Dance, Tyler School of Art, and the Walnut Street Theatre. Diana earned a Bachelor of Fine Arts from Tyler School of Art in Glassblowing and Art History, complimented by a Master of Science in Arts Administration from Drexel University.
Currently, Diana lives in New York with her beautifully talented husband Miguel Jarquin-Moreland, and their one-year-old.
Follow @jonathaneifert on Twitter for business updates and PR tips.
Read complete list of endorsements.