The classical music industry is filled with musicians trying to breakthrough the riff-raff and become professionals, making a full-time living off of their art. Whether this is performing full-time or a mix between teaching/performing, the market is tough to crack. Many will say it's oversaturated. So how do you stand out as a classical musician today?Read More
I’ve talked with many people who often believe one of two extremes. 1) A publicist is very valuable to work with, but expensive. 2) A publicist rarely accomplishes anything notable and is a big money pit.
What if there was a publicist that didn’t cost an arm and a leg, and accomplished something valuable that pushes your organization forward?
Here are three things to do when you hire a PR firm or publicist to handle your organization’s image.Read More
If you work in the music business, you probably have thought about hiring a music PR person many times. You want to grow your brand, sell more tickets, get more views, grow your social media following, etc. It doesn’t matter what you’re trying to accomplish, the point is you want more people to care about you/your project.Read More
I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using influencer marketing? Most of these managers were aged between late-millennial to Gen-X. None of them had seen this type of thing being done—not even at top presenters such as the major orchestras and opera houses.Read More
It’s hard to justify spending thousands of dollars on a service you can’t tangibly touch. You might be able to see the effect translate to beautiful things and experiences in your life, but can’t draw a direct connection. This is the problem of PR. It’s one of the most valuable services you can pursue for yourself, your company, your products, yet it’s often moved to the backseat due to prohibitive costs and low priority. I want to counter that thinking. You will have a higher return-on-investment in your organization, company, or your professional life when you hire a publicist.Read More