If you work in the music business, you probably have thought about hiring a music PR person many times. You want to grow your brand, sell more tickets, get more views, grow your social media following, etc. It doesn’t matter what you’re trying to accomplish, the point is you want more people to care about you/your project.Read More
I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using influencer marketing? Most of these managers were aged between late-millennial to Gen-X. None of them had seen this type of thing being done—not even at top presenters such as the major orchestras and opera houses.Read More
It’s hard to justify spending thousands of dollars on a service you can’t tangibly touch. You might be able to see the effect translate to beautiful things and experiences in your life, but can’t draw a direct connection. This is the problem of PR. It’s one of the most valuable services you can pursue for yourself, your company, your products, yet it’s often moved to the backseat due to prohibitive costs and low priority. I want to counter that thinking. You will have a higher return-on-investment in your organization, company, or your professional life when you hire a publicist.Read More
Pianofest in the Hamptons is one of the premiere summertime classical music festivals celebrating its 30th anniversary, June 18 - August 13, 2018.
Founded by Paul Schenly, Pianofest began as a creative vision—a community of pianists and piano-lovers surrounded by nature's wonder of the East End.Read More
If you are an artist and want to get noticed, follow these steps. In today’s cluttered digital space, it’s imperative for an artist to pump images, videos, and text out in a kaleidoscope of ways that tap into the zeitgeist of their target market.Read More